SYNCHRONICITY

synchronicity setup studio photo

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  About ‘Synchronicity’

SOOTHE YOUR SOUL
REJOIN THE MURMURATION

Dualities
The individual versus the collective
Can the sense of self only be achieved in relations to others?

Socrates versus Buddha
East versus west
The mind versus the soul
Self-knowledge versus no self
The standard and questioning it

Take a load off
The rocking cradles invite you to lie down; yes you the adults.
Encouraging you to take a break from your life, your work, or your worries.
Let yourself be rocked.

What presents itself?
Are you awake?
Are you asleep?
Do you feel like you are sleepwalking?

It’s amazing to be here on this planet. Yet we are in a daily battle with distractions, some welcome but foremost unwelcome. The story of our society is called economy. And in this fairytale we are defined as walking wallets. We only exist when something goes in or out of our wallet says Dutch Researcher and author Kees Klomp.

But at the end of life we celebrate all what was human about you. It’s not about what you thought you needed to buy or what you owned, but it’s all about what you valued and where you gave meaning.

Scientists have shown that all crises are caused by human acts. Climate change, biodiversity loss and polution all stem from the strive for economic growth. Does our consumerism result in an exhausted planet and exhausted people. This story seems worn out. Aren’t we in dire need of new narratives?

What matters most to you? Can we go from need driven to value driven human beings in sync with nature and our planet?

Let’s dream it up, together

“Synchronicity” The Greek roots are syn-, “together,” and khronos, “time.” Definition of synchronicity: the relation that exists when things occur at the same time, or the simultaneous occurrence of events which appear significantly related but have no discernible causal connection.

(Carl Jung, a founding father of modern day psychotherapy, around 1930)

The ‘Synchronicity’ diptych installation is exhibited for the first time during the Big Art 2025 exhibition Amsterdam, the Netherlands

Information sheet
Concept ‘Synchronicity’: Birgit Verwer
Design beds: Letto by Enzo Mari, 1974
Local elmwood: sustainably sawn by wind at national monument wood sawmill De Salamander in Leidschendam, The Netherlands.
The logs come from the The Hague region, including Royal estate De Horsten in Wassenaar, the Netherlands.
Cut to size by: Birgit Verwer, miller Rick Vermeulen of De Salamander and craftswoman Marjet Röling
Technical & constructional support: Marjet Röling

Finishings:
Elm finish in eco hardwax
Wooden letters in water-based black paint

size: width 500 cm x height 268 cm x depth 142cm

The bed I used as a base is a designclassic by Enzo Mari (1932-2020), the Letto from the Autoprogettazione (proposal for Self-Design) series. The Letto is a do-it-yourself design from 1974, with which Mari aims to re-evaluate the process of making and the design process itself. Open Source design which can feel more ‘valuable’ because you make and assemble it yourself. Mari questioned design, preferred functionality above comfort while holding an aversion to decoration and trends. Instead he focused on the manufacturing process and attention to the craft. His queries remain topical and urgent to this day.

The Letto is fitted with a curved base and a framework supporting wooden text in my own handwriting. Turning the two Letto beds into cradles. With the additions I made, I tried not to affect the integrity of Mari’s design. The ‘Synchronicity’ rocking cradles are made of a leftover batch of local elm.